Goodwin Recruiting
Content Strategy Manager
Concord, NCMarketing$80,000 - $85,000
Job Summary
Are you an experienced Content Strategy Manager with exceptional writing skills and a resourceful proactive work attitude? We are a thriving company in the financial services and technology sector seeking a full-time Content Strategy Manager to leverage your marketing background to develop a comprehensive content strategy that takes our buyers on a journey from prospect to happy customer.
Content Strategy Manager - What's in it for you?
- Fully Remote (ideally in the Charlotte, NC area)
- Competitive salary with bonus potential!
- PTO
- Retirement
- Health Benefits
Content Strategy Manager - What makes you a great fit?
- Accounting marketing experience highly preferred
- Product Marketing experience preferred
- Enjoys a fast-paced, innovative, evolving work environment and thrives in a self-starter atmosphere
- BA/BS Degree in marketing, communications or related major
- 5+ years of marketing and content strategy experience, preferably in accounting or technology and a strong focus on content development, strategy, and optimization
- Preferred: comfortable with AI tools to leverage in creating content
- Highly skilled in email marketing, CRM tools, marketing automation, and project management
- Comfortable with Google Analytics 4
- Excellent writing and communication skills with the ability to create content for multiple channels quickly
Content Strategy Manager - What you'll be doing:
- Develop and execute a comprehensive content marketing strategy for partner products to guide prospective clients through the buyer journey
- Maintain our brand voice throughout all content while producing exceptionally high quality content
- Utilize analytics and technology tools to measure and report on content performance and marketing goals for internal and external stakeholders
- Create engaging marketing content, including webinars, white papers, blogs, emails, case studies, web pages, and social posts
- Work closely with other marketing team members and cross functional teams to align the content strategy with larger business objectives and strategies
- Align with the demand generation manager to create content distribution plan and performance goals
- Consistently update and adapt target messaging as needed to align with prospective buyer personas
Kassandra Scarcia